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Brand Identity
Frédéric Mamarbachi is not bound by trends and seasonality. He is known as someone who has always followed his own path and vision – and feels it can be translated into his company’s aesthetic. The brand’s identity can be translated by its classic, timeless, durable and gender-neutral products. This explains the presence of an extensive permanent collection! M0851 identifies itself thus more as a design house than a fashion house. The functionalist side of their products leads to a loyal customer base that has grown over the years. Customers gravitate toward their discreet and high-quality goods.
What are their keys to success? After 30 years, they say, it’s pretty simple: “know what you are about”. The current fashion zeitgeist can be summed up as fast-fashion: ever-changing trends and continuous consumption of clothing. M0581 embodies the antithesis of the fast movement. They craft timeless, high-quality products that their client base wants to keep. Their durability makes for a long-lasting item.
Their stores are an extension of the brand's identity. The interior is designed with raw materials in a minimalistic setting. This highlights the products, letting them speak for themselves. Think wood and concrete, polished yet raw. In these spaces, something rare happens: one can witness a bridge in the generational gap. Mother, daughter and granddaughter browse together and all find something to their liking.
Stingray Business x m0851
Stingray Business has helped curate music that fits within Frédéric’s brand vision. Music is an integral part of his personal life, it was important to create a cohesive environment for his store – that doesn’t distract from the products. It needs to be almost muted, neutral and authentic. We chose a lot of classical music, jazz, and local passionate artists such as Patrick Watson and Coeur de Pirate. It was instrumental in making sure there was a smooth transition between each song to create a harmonious environment. Our musical curators were able to create the perfect sound environment for the firm.
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We sat down with Montreal-based BonLook to talk about their brand, as well as to discuss the positive impact that playing music in their stores has on their sales.
BonLook defines themselves as the ultimate destination for trendy eyewear wardrobe. They believe that this means more than just having the right assortment of products. It also means creating a cool, in-store vibe that makes the customer want to stay in-store longer. For us at Stingray Business, creating the right in-store vibe is our specialty.
Together, BonLook and the Stingray Business music experts work to create the perfect playlist that fits with their trendy brand image. BonLook stays true to their Montreal roots, defining their music style as a mix of Electropop with a French twist!
‘’The goal is to ensure that the customer loves the music so much that they want to stay in-store longer, which will in turn allow them to discover more products while getting advice from the stylists.’’ – Christine Boivin, Director Communications & Marketing
In today’s competitive retail world, standing out from the competition is key. BonLook achieves this by creating an innovative in-store experience, mixing style with functionality and creating high-quality products.
Stingray Business expert music curators create the ultimate in-store music that complements the assortment.
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As Montreal’s most elegant address, the Ritz-Carlton was seeking a music provider whose selection of music would fit in with their mission, which according to the Ritz is to “provide a soothing atmosphere so clients can fully relax.” Given the central role that music plays in creating the right atmosphere, the Ritz-Carlton had to carefully pick a provider who would tend to their every need, and who would curate a selection of music that reflects their brand essence.
According to the Ritz, they rely heavily on music to set the stage for relaxation. No matter where you are in the hotel, whether you are in the famous Maison Boulud Restaurant, getting pampered at the spa, or simply relaxing in your guest room, the music must enhance the atmosphere. As the official music provider for the hotel, we have mastered the art of setting a mood through our handpicked music selection that plays 24/7 throughout the hotel. No matter where you are in the hotel, you will be serenaded by the sound of Stingray Business. You might even hear the Ritz’s very own song “Putting on The Ritz”, as you walk down the hallways.
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Music for Brand-Building
The BESTSELLER team had a clear vision of the in-store experience they wanted to provide: an authentic Scandinavian feel that would set it apart from its competitors. To support the brand-building effort, Stingray Business selected music true to BESTSELLER'S brand identity, using design plans of the new stores as inspiration. The client’s understanding of the crucial role music would play in the branding strategy combined with constant, open communication expedited the process to less than two months.
“The channel Stingray Business created for us really reinforces that we are a company with Danish roots. The music is current and trendy, it gives a European feel to our stores that sets us apart without making us too different…It just makes us more authentic. When you select the right songs, pick the right tempo, the right lyrics, and adapt according to the time of the day, you achieve the perfect balance.”
-Frank Rochetti, Director of visual and marketing for North America, Bestseller
In addition to custom music, Stingray Business was also mandated to provide all AV systems (Stingray Business is an official BOSE reseller) and install them in a manner that respects the elegant, streamlined design of the stores and the raw materials used in the construction.
During BESTSELLER HOMME/FEMME four store openings last September, guests discovered a new line of European fashion along with music perfectly adapted to the shopping experience.
The BESTSELLER HOMME/FEMME channel can broadcast a full day of music without repetition and is refreshed each month with 10% of new content. Following the first few weeks of operations, at the client’s request, the music selection was again adapted to provide even more high-energy beats during peak, high-traffic periods. Just like it does at home, choosing the right music for a commercial environment goes a long way to set the mood!
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Stingray Business x William Gray
Stingray Business worked closely with the Antonopoulos Group's team to develop sensorial experience, both musically and olfactory, that fits within the vision they had for their new hotel. After a few meetings, our team of experts created an intangible atmosphere that has pleased visitors and the management team alike and has successfully created an unforgettable customer experience.
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Stepping into Bouclair's new concept stores "Studio" gives you the impression of stepping into the perfectly designed home.
Bouclair, a lifestyle brand offering a range of home fashion and décor products, recognizes that the world of retail is changing, and that to continue driving customer in-store traffic retailers must enhance the in-store experience.
Enhancing the customer in-store experience is all about setting the right vibe, which to Adam Goldberg, CEO of Bouclair, means stimulating customer senses through scent, lighting, visual content as well as custom music curated by our in-house musical experts.
Stingray Business combined all these elements to create the perfect ambiance for Bouclair x Studio.
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Frank + Oak has become one of the most famous online shops originating from Montreal. In recent years, we have witnessed this label’s brick and mortar flagship stores open all across Canada. Why open retail stores when you already have a successful business recipe on the web? For Ethan Song, founder and CEO, the stores are a way to translate Frank + Oak’s brand identity into an experience for their customer base. One can go hang out at the concept store to enjoy a third wave coffee from Café Neve or freshen up their look with a cut from the in-store barber, all while being surrounded by Frank + Oak products. Always ahead of the curve, the Montreal brand has executed the omnichannel retail experience to perfection.
In an effort to drive traffic in stores and reinforce the brand’s in-store customer experience, Stingray Business was called in to help Frank + Oak transition from their traditional static window displays to a solution with dynamic digital content that showcases various looks and items from their collection. The new storefront design incorporated 75” Samsung TVs with an embedded content player that simplified the tedious task of monitoring storefront merchandising from head office. Management could now monitor and manage their content for all their stores across Canada from one centralized location. In close collaboration with the client, Stingray Business also helped create content for the new screens and was challenged to adapt the images according to different technical specifications that varied from one store to another. So far, these displays have successfully increased foot traffic into the stores and have been receiving rave reviews!
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The brand-new TELUS Sound Table offers a unique buying experience to its customers by letting them interact with a stunning and user-friendly interface. Clients can control all speakers available in store at the TELUS Sound Table by using the custom app created by Stingray Business.
Bluetooth speakers come in a large variety and with many different features, shoppers often find themselves at a loss when presented with so many options. Our Sound Table makes the decision process easier by giving customers more power and taking away that shopping anxiety.
Users can now compare sound quality between different models and to choose the speaker that fits their needs while enjoying a fun in-store music experience!
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