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Protect your brand with licensed music for commercial use
Music plays a crucial role in businesses, as it helps create an atmosphere and can even influence consumer behavior. Music can affect our perception of time spent in a place or our perception of the price of clothing or a menu.
However, there is a common misconception that anything goes when it comes to playing music in public spaces. In reality, the music you hear in a store or restaurant may be played illegally. This is where in-store music services like Stingray come in, ensuring businesses play music legally and support artists fairly.
The problem with streaming services in public spaces
Streaming services such as Spotify and Apple Music are designed for personal use only, meaning they are intended for listening at home or through headphones. Using these platforms in public spaces violates their terms of service. As stated in Spotify's terms of use, the service is "for personal, non-commercial use only," meaning it cannot be used publicly in businesses like radio stations, bars, restaurants, stores, gyms, etc. Similarly, Apple Music's terms state that users can only use the services and content for personal, non-commercial purposes.
The impact on artists and the music Industry
By illegally sharing music, businesses prevent artists from receiving fair compensation for their work. Unless they are major artists like Drake or Rihanna, it is difficult for artists to earn money, as they receive only $0.003 to $0.006 per stream from private music distribution apps. According to a study by Nielsen Music, this illegal usage results in a loss of $2.65 billion for the music industry, with approximately 83% of businesses not paying the appropriate music rights. Some artists make millions, while others struggle to make a living, resorting to touring and brand partnerships to supplement their income. In 2018, the majority of revenue for top-earning artists came from touring; for example, U2 earned $52 million from touring, compared to $624,500 from streaming services.
The solution: in-store music services like Stingray
To support artists and ensure legal music streaming in businesses, it is crucial to work with a company like Stingray. Stingray not only creates the best music strategy tailored to your specific industry but also allows you to legally stream music in your establishments, ensuring artists receive the compensation they deserve.
Contact us to discover our range of services and how we can help your business thrive while supporting the artists you love.
