Moose Knuckles wanted to find a way to harness the ever-changing Canadian climate with an immersive brand experience for their customers.
The challenge
Stingray teamed up with the brand to reproduce a unique and ultra-realistic backdrop that depicts these real-life conditions to maximize consumer engagement and influence in-store sales.
The solution
Stingray developed custom content and installed interactive digital signage at the Moose Knuckles flagship store in Toronto’s Eaton Centre, tailored to the brand’s vision and objectives: a stunning 270* curved LED screen with RFID sensors that changes backgrounds based on the style of jacket a shopper tries on.
Along with the dynamic display, the RFID tag also triggers high-definition sound effects to bring Canadian winters to life inside the store, allowing customers to immerse themselves in the brand experience like never before.
This one-of-a-kind partnership enabled Moose Knuckles to position themselves as the most innovative, practical, and style-conscious choice for their customers, setting them apart from the competition. Shoppers got a memorable in-store experience, and Moose Knuckles reaffirmed themselves as the brand to own for Canadian winters.
How we help
Procurement
Project management
On-site installation
Commissioning
24/7 technical support
Content creation
Content scheduling
Custom application development
