Little Burgundy’s mission is to provide an outstanding and consistent customer experience through an on-point product selection, strong brand identity, and a dedicated sales team.
As a Montreal-based store, it values the concept of staying connected to its roots which is a key aspect of the brand’s DNA. We worked with Little Burgundy to create the perfect playlist full of local artists to complement the company’s brand.
We sat down with Audrey Gauthier, VP Marketing and Ecommerce of Little Burgundy, to talk about Little Burgundy’s brand, and also chatted with singer-songwriter Laurence Nerbonne to discuss the importance of playing local, licensed content in public spaces.
Creating the ultimate in-store vibe
Little Burgundy and Stingray Business music experts worked together to create the perfect playlists to fit the brand image for the store’s 39 retail spaces across Canada. Prioritizing local artists helps Little Burgundy stand out from the competition, and create an innovative in-store experience.
Like Little Burgundy’s story? Get your store its soundtrack too!
