The Challenge

As Montreal’s most elegant address, the Ritz-Carlton was seeking a music provider whose selection of music would fit in with their mission, which according to the Ritz is to “provide a soothing atmosphere so clients can fully relax.” Given the central role that music plays in creating the right atmosphere, the Ritz-Carlton had to carefully pick a provider who would tend to their every need, and who would curate a selection of music that reflects their brand essence.

The Solution

According to the Ritz, they rely heavily on music to set the stage for relaxation. No matter where you are in the hotel, whether you are in the famous Maison Boulud Restaurant, getting pampered at the spa, or simply relaxing in your guest room, the music must enhance the atmosphere. As the official music provider for the hotel, we have mastered the art of setting a mood through our handpicked music selection that plays 24/7 throughout the hotel. No matter where you are in the hotel, you will be serenaded by the sound of Stingray Business. You might even hear the Ritz’s very own song “Putting on The Ritz”, as you walk down the hallways.  

 

 

 

During BESTSELLER HOMME/FEMME four store openings last September, guests discovered a new line of European fashion along with music perfectly adapted to the shopping experience.

The BESTSELLER HOMME/FEMME channel can broadcast a full day of music without repetition and is refreshed each month with 10% of new content. Following the first few weeks of operations, at the client’s request, the music selection was again adapted to provide even more high-energy beats during peak, high-traffic periods. Just like it does at home, choosing the right music for a commercial environment goes a long way to set the mood!

This successful collaboration between BESTSELLER HOMME/FEMME channel and Stingray Business highlights the significance of music to an organization’s brand identity.  A distinctive sound and musical ambiance are within the reach of every organization with input from creative music experts. 

 

 

 

 

 

 

Stingray Business x William Gray 

Stepping into Bouclair's new concept stores "Studio" gives you the impression of stepping into the perfectly designed home.

Bouclair, a lifestyle brand offering a range of home fashion and décor products, recognizes that the world of retail is changing, and that to continue driving customer in-store traffic retailers must enhance the in-store experience. 

Enhancing the customer in-store experience is all about setting the right vibe, which to Adam Goldberg, CEO of Bouclair, means stimulating customer senses through scent, lighting, visual content as well as custom music curated by our in-house musical experts. 

Stingray Business combined all these elements to create the perfect ambiance for Bouclair x Studio. 

 

 

Frank + Oak has become one of the most famous online shops originating from Montreal. In recent years, we have witnessed this label’s brick and mortar flagship stores open all across Canada. Why open retail stores when you already have a successful business recipe on the web? For Ethan Song, founder and CEO, the stores are a way to translate Frank + Oak’s brand identity into an experience for their customer base. One can go hang out at the concept store to enjoy a third wave coffee from Café Neve or freshen up their look with a cut from the in-store barber, all while being surrounded by Frank + Oak products. Always ahead of the curve, the Montreal brand has executed the omnichannel retail experience to perfection.

In an effort to drive traffic in stores and reinforce the brand’s in-store customer experience, Stingray Business was called in to help Frank + Oak transition from their traditional static window displays to a solution with dynamic digital content that showcases various looks and items from their collection. The new storefront design incorporated 75” Samsung TVs with an embedded content player that simplified the tedious task of monitoring storefront merchandising from head office. Management could now monitor and manage their content for all their stores across Canada from one centralized location. In close collaboration with the client, Stingray Business also helped create content for the new screens and was challenged to adapt the images according to different technical specifications that varied from one store to another. So far, these displays have successfully increased foot traffic into the stores and have been receiving rave reviews! 

 

The brand-new TELUS Sound Table offers a unique buying experience to its customers by letting them interact with a stunning and user-friendly interface. Clients can control all speakers available in store at the TELUS Sound Table by using the custom app created by Stingray Business.