How Custom Music Fits Into Bestseller’s Launch Strategy

What do you do when you are an avant-garde European fashion brand wanting to create a buzz in the Canadian market? If you are prestigious Danish chain BESTSELLER HOMME/FEMME, you partner with Stingray Business to create a custom musical ambiance in all your locations throughout Quebec! Our team was thrilled to attend today’s press event announcing the much-anticipated arrival of BESTSELLER HOMME/FEMME in the Quebec market this upcoming fall.

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Offering a customer experience that perfectly reflects the essence of the BESTSELLER HOMME/FEMME brand is at the heart of the Danish chain’s priorities. The spirit of the boutiques designed with a Scandinavian, minimalist and modern flair needed to be felt even in the soundtrack that will accompany the clients during their visit. Stingray Business has thus teamed up with BESTSELLER HOMME/FEMME in order to develop this unique brand identity.

After a thorough analysis of the brand, its clients and its objectives, Stingray Business’ team of music experts created a unique music channel that meets the tastes of the BESTSELLER HOMME/FEMME clientele: young, hip and trendy professionals in their 30s. Every song that you’ll hear in the BESTSELLER HOMME/FEMME stores has been carefully curated to ensure consistency with the brand’s essence.

"We selected a lot of indie electro artists like Florrie, Alpine, and Architecture in Helsinki to reflect the cool modern vibe of the BESTSELLER HOMME/FEMME brand. The music is icy on the outside but warm on the inside to make sure even the less familiar tracks are still accessible."

Patrick Charles, music programmer at Stingray

Learn how you too can benefit from our custom music channel services

 

About BESTSELLER HOMME/FEMME

BESTSELLER HOMME/FEMME is a unique, multi-brand, unisex concept store will bring together the hottest European fast fashion brands under one roof; VERO MODA, ONLY, Noisy may, Jack & Jones, to name just a few. The four stores will open in the following locations this fall: Carrefour Laval, Galeries d’Anjou, Promenades St-Bruno and Place Ste-Foy. Visit their website to stay tuned.

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