How Custom Music Fits Into Bestseller’s Launch Strategy
What do you do when you are an avant-garde European fashion brand wanting to create a buzz in the Canadian market? If you are prestigious Danish chain BESTSELLER HOMME/FEMME, you partner with Stingray Business to create a custom musical ambiance in all your locations throughout Quebec! Our team was thrilled to attend today’s press event announcing the much-anticipated arrival of BESTSELLER HOMME/FEMME in the Quebec market this upcoming fall.
Offering a customer experience that perfectly reflects the essence of the BESTSELLER HOMME/FEMME brand is at the heart of the Danish chain’s priorities. The spirit of the boutiques designed with a Scandinavian, minimalist and modern flair needed to be felt even in the soundtrack that will accompany the clients during their visit. Stingray Business has thus teamed up with BESTSELLER HOMME/FEMME in order to develop this unique brand identity.
After a thorough analysis of the brand, its clients and its objectives, Stingray Business’ team of music experts created a unique music channel that meets the tastes of the BESTSELLER HOMME/FEMME clientele: young, hip and trendy professionals in their 30s. Every song that you’ll hear in the BESTSELLER HOMME/FEMME stores has been carefully curated to ensure consistency with the brand’s essence.
"We selected a lot of indie electro artists like Florrie, Alpine, and Architecture in Helsinki to reflect the cool modern vibe of the BESTSELLER HOMME/FEMME brand. The music is icy on the outside but warm on the inside to make sure even the less familiar tracks are still accessible."
– Patrick Charles, music programmer at Stingray
Learn how you too can benefit from our custom music channel services
About BESTSELLER HOMME/FEMME
BESTSELLER HOMME/FEMME is a unique, multi-brand, unisex concept store will bring together the hottest European fast fashion brands under one roof; VERO MODA, ONLY, Noisy may, Jack & Jones, to name just a few. The four stores will open in the following locations this fall: Carrefour Laval, Galeries d’Anjou, Promenades St-Bruno and Place Ste-Foy. Visit their website to stay tuned.
