Pharmacies cater to a huge array of customers. Any given shopper might be filling a prescription, seeking health information, visiting the beauty counter, shopping for essentials, or hunting for a bargain on grocery items. To make each visitor’s experience as seamless as possible, Jean Coutu is using Stingray digital signage to communicate information of all kinds.
The challenge
When it comes to keeping shoppers informed, Jean Coutu has a tall order to fill. During COVID-19, pharmacies were a beacon of knowledge for customers who needed health information and services. And on any given day, there are countless sales, product promotions, and Air Miles bonuses happening in-store.
The biggest challenge? These messages are constantly changing. Sale items are updated every week (if not more frequently), and health ordinances can change on a dime. Jean Coutu needed a solution for communicating large volumes of information in a simple, agile, and effective way.
The solution
Stingray approached Jean Coutu’s needs from two different angles to address both halves of their offering.
In front-facing windows adjacent to the entrance, we proposed a 24” x 48” LED screen to showcase in-store sales. This solution serves to educate incoming shoppers while attracting passersby who might want to take advantage of a promotion.
We also proposed a vertical screen for the Lab section, keeping customers engaged while waiting for their prescription. This display delivers key health tips and information in a clear, non-intrusive format.
Some locations use both of these solutions in tandem, while others have implemented just one. No matter the configuration, Stingray is able to remotely update each screen’s content instantly, eliminating the need for costly printed banners. Every display features dynamic content that includes video alongside static imagery, giving Jean Coutu total flexibility with their creative assets.
How we help
Procurement
Project management
On-site installation
Commissioning
24/7 technical support
Content creation
Content scheduling
Custom application development
