The age of the fluorescent, sanitized bank branch is behind us. Today’s consumers expect a sleek, digital-first banking experience that puts ambiance at the forefront and key information at their fingertips. Here’s how BMO is leveraging Stingray’s digital signage solutions to keep visitors well-informed and warmly welcomed.
The challenge
There is no shortage of information that banks need to share with their consumers, from limited-time promotions to investment service offerings. To facilitate informed decision-making among branch visitors, these messages need to be delivered clearly, effectively, and in an engaging manner.
In perpetual competition with the convenience of online banking, BMO also wanted to refresh its brand experience with eye-catching lifestyle imagery that counteracts the sterility of traditional in-branch banking.
The solution
Stingray provides turnkey digital signage services to over 530 BMO branches across Canada, equipping them with stunning visual solutions to communicate their messaging loud and clear. BMO uses our signage to share credit card promotions, news about local events, and human-interest content that aligns with their values.
In addition to supporting BMO's standard digital signage requirements, Stingray provides more extravagant installations for flagship or high-traffic locations. To preserve their brand vision and make each execution a resounding success, our team regularly meets with BMO's construction and design teams. These roundtables create a crystal-clear channel for sharing recommendations and implementation requirements.
How we help
- Procurement
- Project management
- On-site installation
- Commissioning
- 24/7 technical support
- Content creation
- Content scheduling
- Custom application development.
