After investing nearly $30 billion in LTE and fibre network development, Shaw Communications wanted to make a splash with their new mobile offering. The launch of Shaw Mobile was the catalyst for a large-scale branding initiative, featuring Stingray digital signage at the heart of it all.
The challenge
To place their products and services at the heart of the customer experience, Shaw set out to open 12 immersive “concept” stores in high-traffic malls across Alberta and BC. Instead of a static kiosk or retail shop, the brand redesigned their in-store experience to encourage exploration, learning, and interaction among visitors.
In setting this ambitious goal, Shaw was faced with an important question: how does a brand create a truly engaging shopping experience that goes beyond traditional retail?
The solution
The answer was vibrant digital signage, and Stingray was the provider and integrator for each of Shaw’s new concept stores. Our in-house creative team went above and beyond to present concepts and content that were out of the ordinary, from touch screens integrated into surfaces to massive full-wall takeovers.
One key element of Shaw’s in-store visual strategy is synchronization. Each screen feels like a “puzzle piece” that is part of a larger communications tapestry: together, they deliver a cohesive message, surrounding customers with stunning visuals that educate and engage. Coupled with each location’s modern design details, including sleek wood finishes and statement lighting, Stingray’s digital signage feels right at home.
How we help
- Procurement
- Project management
- On-site installation
- Commissioning
- 24/7 technical support
- Content creation
- Content scheduling
- Custom application development.
