Transparent LCD Fridge
Developed in collaboration with Molson Coors and Coors Light, our deployment of refrigerators with transparent LCD screen is a North American first. The transparent LCD technology has been around for a few years in the digital signage industry, and all specialists agree that this product has excellent future potential.
The objective was to make Coors Light to stand out in an environment where there is a lot of competition for consumers’ attention! The project is first being deployed in forty Couche-Tard stores and ten bars and nightclubs in Greater Montreal.