Transparent LCD Fridge

Developed in collaboration with Molson Coors and Coors Light, our deployment of refrigerators with transparent LCD screen is a North American first. The transparent LCD technology has been around for a few years in the digital signage industry, and all specialists agree that this product has excellent future potential.

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Objective

The objective was to make Coors Light to stand out in an environment where there is a lot of competition for consumers’ attention! The project is first being deployed in forty Couche-Tard stores and ten bars and nightclubs in Greater Montreal.

 

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