Like m0851's music channel? Get your store its own soundtrack too!
Frédéric Mamarbachi is not bound by trends and seasonality. He is known as someone who has always followed his own path and vision – and feels it can be translated into his company’s aesthetic. The brand’s identity can be translated by its classic, timeless, durable and gender neutral products. This explains the presence of an extensive permanent collection! M0851 identifies itself thus more as a design house than a fashion house. The functionalist side of their products lead to a loyal customer base that has grown over the years. Customers gravitate toward their discreet and high-quality goods.
Stingray Business as helped curate music that fits within Frédéric’s brand vision. Music being an integral part of his personal life, it was important to create a cohesive environment for his store – that doesn’t distract from the products. It needs to be almost muted, neutral and authentic. We chose a lot of classical music, jazz, and local passionate artists such as Patrick Watson and Coeur de Pirate. It was instrumental to make sure there was a smooth transition between each song to create a harmonious environment. Our musical curators were able to create the perfect sound environment for the firm.