Frank and Oak
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Frank + Oak has become one of the most famous online shops originating from Montreal. In recent years, we have witnessed this label’s brick and mortar flagship stores open all across Canada. Why open retail stores when you already have a successful business recipe on the web? For Ethan Song, founder and CEO, the stores are a way to translate Frank + Oak’s brand identity into an experience for their customer base. One can go hang out at the concept store to enjoy a third wave coffee from Café Neve or freshen up their look with a cut from the in-store barber, all while being surrounded by Frank + Oak products. Always ahead of the curve, the Montreal brand has executed the omni-channel retail experience to perfection.
In an effort to drive traffic in stores and reinforce the brand’s in-store customer experience, Stingray Business was called in to help Frank + Oak transition from their traditional static window displays to a solution with dynamic digital content that showcase various looks and items from their collection. The new store front design incorporated 75” Samsung TVs with an imbedded content player that simplified the tedious task of monitoring store front merchandising from head office. Management could now monitor and manage their content for all their stores across Canada from one centralized location. In close collaboration with the client, Stingray Business also helped create content for the new screens and was challenged to adapt the images according to different technical specifications that varied from one store to another. So far, these displays have successfully increased foot traffic into the stores and have been receiving rave reviews!