Enhancing the customer in-store experience

Stepping into Bouclair’s new concept store “Bouclair x studio” feels like walking into the dream home you've always wanted.

Bouclair, a lifestyle brand offering a range of home fashion and décor products, recognizes that the world of retail is changing, and that to continue driving customer in-store traffic, retailers must constantly work at enhancing customer in-store experience.

Enhancing the customer in-store experience is all about setting the right vibe, which to Peter Goldberg, CEO of Bouclair, means stimulating customer senses through scent, visual content and music.

Stingray Business combined all of these elements to create the perfect vibe in Bouclair x studio. "Together, we want to offer a carefully curated playlist and combine this with our digital signage to create synergy between background music and visual content".